Marketing & Branding Solutions

Collage image of marketing aspects compliance signage, server, Bosasa vehicle branding and New Media Wall decor At some point every business owner has to consider the value of marketing to his or her organisation. In today’s competitive marketplace, where there are many other companies offering similar products and services, it’s not difficult to see why the most successful businesses depend on an effective marketing and branding strategy. The work of building recognition and generating revenue through the skilful expansion of a brand is done by only the most thorough and informed advertising professionals.

Our History

Originally created as the internal marketing division for BOSASA IFM, our team is responsible for the streamlining of the the BOSASA Group’s rapidly expanding corporate identity. Tasked with the creation of a unique and unified corporate identity and brand architecture system, the Marketing Division team comprises a close-knit team of individuals, each with an impressive background in their specialised field.

The marketing agency that emerged from their resulting success is one that has the grounded experience of an in-house team, and the cutting-edge drive of a young group, with state-of-the-art equipment and software at its disposal. Now known as eKayaMedia we have grown exponentially and currently operate as a Through the Line (TTL) internal advertising agency with full production capabilities, working on all of BOSASA’s associated corporate identities and Group branding.

Through the Line

An integrated communication approach to marketing and branding, Through the Line strategies are ROI focused efforts that seek to showcase the brand on multiple platforms. Proficient across the traditional Above and Below the Line platforms, our consistent messaging across various channels enables the brand to create a solid impression on customers.

Marketing Solutions

At its core, marketing is about building valuable relationships with customers. This process is the result of a number of integrated functions, each of which plays a significant part in the development of a compelling, comprehensive marketing strategy. The saturated nature of today’s media requires a marketing communications strategy, which is specific enough to target your organisation’s best sales opportunities, yet broad enough to expand your reputation in fields of possibility; such as Internet commerce.

Our marketing services are headed-up by a series of teams, each with a particular area of specialisation:  
Research and Strategic Development Content Creation and Management
    • Brand architecture system design
    • Business intelligence and research
    • Business plan development
    • Competitive analysis
    • Data system design and management
    • Information management
    • Market and industry analysis
    • Strategy development
    • Business writing
    • Content creation and management
    • Event and story writing
    • Journalism and feature writing
    • Online content
    • Script writing
Graphic (2D) Design Signage Production
    • Advertisements
    • Branded promotional materials
    • Brochures and leaflets
    • Company profiles
    • Company publications
    • Corporate identity design
    • Infographic design
    • PowerPoint presentations
    • Tender templates
    • Banners and flags
    • Corporate and general signage
    • Domed signage and badges
    • Large format printing
    • Laser cutting and engraving
    • Magnetic signage
    • Signage repairs and maintenance
    • Vehicle signage
Multimedia Production New Media Management
    • 3D animation
    • Audio and music production
    • Editing and post production
    • Photography and image manipulation
    • Video production
    • CMS development and administration
    • Content syndication
    • Geolocation and mapping
    • Online reputation management (ORM)
    • Online publishing
    • Social networking management
    • SEO and SEM
    • Website development

Branding Solutions

Branding is about creating the personality of your company. Done well, through effective branding design or with the aid of the right branding software, branding can result in higher sales. But a good corporate identity isn’t just about creating perceptions in the minds of stakeholders, it’s about setting the standards of performance that drive companies forward. The creation of a solid market presence through the implementation of proficient communications, advertising, branding and media strategies - is a talent that places us firmly among growing branding agencies.

Due to our collective industry experience, BOSASA not only provides these marketing and branding solutions to our target market but can also educate our clients on how to develop their own in-house capabilities, which are tailored to meet their own marketing objectives.

Call the Bosasa IFM reception desk on +27 (0)11 662 6000 or email us for more information on our brands and full facilities management services.
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Latest News
  • BOSASA delivers quality training to DCS
    21 April 2016
    BOSASA at DCS has since inception of the catering contract maintained a strict training programme. Offenders and BOSASA employees have benefited from the programme. In 2015 alone, by September 900 BOSASA employees and more than 7000 offenders were trained in Level 1 and 2 professional food... Read More »

  • BOSASA Catering Services Transform Prison Meals for Good
    21 April 2015
    By Bethuel Mdakane According to Department of Correctional Services (DCS) 2014 statistics, there are about 112 467 sentenced prisoners in South Africa, with new offenders sentenced daily. The Department of Correctional Services used be responsible for all the catering services for its... Read More »

  • BOSASA Catering at Sibanye Gold offers an unrivalled service
    27 January 2015
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  • The BOSASA Annual Corporate Fast
    16 January 2015
    Join us for our 21 Day Annual Corporate Fast as we prepare in prayer for a Year of Significance! The fast will take place from 19 January - 9 February 2015. Trusting in God for victories and breakthroughs in every area of our lives in 2015. Matthew 6:33 Click here to download the Corpor... Read More »

  • BOSASA catering proves to be one of the best
    25 November 2014
    BOSASA Operations, thinks out of the box and proves to be the best in customer service at the DCS Gauteng Regional (VIP) Meeting. On the 23 October 2014 the DCS Gauteng Regional Office, which is headed by the Acting Regional Commissioner Mr. Mkhabela, approached BOSASA to cater for a min... Read More »

  • BOSASA Strikes a Chord with Mozambican Minister
    23 June 2014
    Africa must find African solutions for African problems. This talk has been gaining currency since the late 90s. It was part of the ever promising African Renaissance movement. One that sought to reverse the losses sustained during colonialism and the devastating post-colonial wars as well... Read More »

  • Sibanye Gold: Walls and Tables Come Alive
    19 June 2014
    “You have to see it to believe it” were the words of Unit Leader William Setho as he reported on the latest work eKayaMedia has completed in the mine kitchens at Sibanya Gold. Having completed all of the necessary design for branding and signage in all BOSASA Operations kitchens, stores an... Read More »

    02 May 2014
    Employee Wellness congratulates the new chef at the Diner, Neil Byrne.   We requested that he pay serious attention to the salt content in food but Neil had already addressed that. As a nation with one of the highest rates of high blood pressure in the world as well as associated heart dis... Read More »

    25 April 2014
    Dietician Roselidah Aluha has just been awarded her Master of Science Degree in public health and food science. Writing to us from Toronto Canada, she claims with gratitude ‘I would never have done this without BOSASA. I evaluated the food service of adolescent boys in the Mogale Child and... Read More »

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